Title picture of Episode 2 of SNKRHEAD Essentials with a grey backdrop, a supreme camo jacket and Tshirt with Kate Moss on it and the plain black Supreme Tee with the black box logo

SNKRHEAD ESSENTIALS | “Issa Grail”

It’s the thing we’re all dreaming of. Nowadays most of us take big fat L’s from every direction when it comes to “Grail Shopping”.

We badly want that Supreme Box Logo shirt but the dude offering is out his mind trying to fence us for ten times the value of retail.

This is the second episode of SNKRHEAD ESSENTIALS and today we’ve invited a Hypebeast, Grail Hunter Read More

Title picture of the Sneaker Science Episodes with a part of the sneaker focus logo on the top left corner and parts of an sole with Air technology on the right

Sneaker Science | Air

For those of you who are interested in more than the “Hype” we’ve created a series called Sneaker Science where we take a look under the surface and give you insights into new and old technologies used in sneakers and shoes.

From how the idea was born to the process of creation over to the final product and how it’s implemented this series covers everything regarding sneaker technology! Read More

Usual black background with a little bit of noise, with the sneaker science introduction text and parts of the sneaker focus logo, on the right there's a close up of a foot with neon yellow and black flyknit mesh slowly covering it

Sneaker Science | Flyknit

For those of you who are interested in more than the “Hype” we’ve created a series called Sneaker Science where we take a look under the surface and give you insights into new and old technologies used in sneakers and shoes.

From how the idea was born to the process of creation over to the final product and how it’s implemented this series covers everything regarding sneaker technology! Read More

What Nike Did Right In The Last Few Years

Nike has been dominating the Sneaker Market for more then 20 years now and is loved by everyone for their innovative ideas and creative ads. They introduced a technology in 1996 that changed the sneaker industry and which is used until this day.

Since the release of the Air Max 1 almost every sneaker by Nike was equipped with an air bubble in the midsole and collabs didn‘t come short for the US based sportswear company. From celebrities like Read More