Born in Chicago, he is now the biggest inspiration for young aspiring Streetwear designers all across the globe.
Creativity flows through his veins, he graduated in Architecture and Civil Engineering, recently created one of the most appreciated collabs on the sneaker market, is a DJ at night and created the label Off-White which defines the indescribable color between black and white and did so much more than that.
We‘re speaking about Virgil Abloh who with his label, which was founded in 2012, reinvented the way street fashion is perceived as a whole.
Virgil never started studying architecture to be an architect.
All his friends are designers and that was always the profession he wanted to take on himself, so why start studying a topic where the professor tells you that you probably will never be successful in the real world?
„The professor thought he was like supercool, like, running it like a bootcamp and the first thing is like: „Oh, welcome freshman“, you know, „only two percent of you are actually gonna be practicing architects.“ I was like „Nice one! I didn‘t come here to be an architect, I came here to learn how to design.“
This, again, shows that if you have a vision for yourself you don‘t need others opinions, you don‘t need to give a peep about whether people think that you‘re going to make it or not. Just do your thing.
That‘s basically what Virgil Abloh did after he graduated from the Illinois Institute of Technology.
If all the things stated above weren‘t enough, let me add that he also was the Creative Director of Kanye Wests and Jay – Zs album ‚Watch the Throne‘ which includes famous tracks like ‚No Church In The Wild‘ and ‚Otis‘.
Fun Fact: The Maybach you see in the Otis video was auctioned and the profits went 100% to charity.
Success doesn’t happen overnight and before there was Off-White, Virgil tried doing his thing with a brand named ‘Pyrex’. Rumors say he simply bought Ralph Lauren flannel shirts that were exclusively sold at Rugbystores and upped the price to a whopping 550$ after slapping ‘Pyrex 23’ on the back.
Pyrex didn’t blow up and was shut down after a while.
A brand named ‘Pyrex Original’ still exists and looks very similar to what were the first footsteps of Virgil Abloh in the fashion industry.
He still is involved in many works by Kanye West (click link to see a smiling Kanye, those are very rare!) and Off-White plays a major role in the sneaker industry nowadays.
Empathy is the foundation to many successful projects created throughout history. The one that can put himself in the shoes of the person they want to reach and view the world from their perspective will always win.
Abloh thought about Millennials and how they perceive fashion and realized that for them it‘s all about style and not about fashion.
It wasn‘t easy transitioning a brand that originally started out producing hoodies and zipper jackets to something that will earn the respect of fashion elitists.
It took some time but nowadays Off-White is a regular player at Paris Fashion Shows and offers high end luxury clothing.
The year 2017 was packed with dope releases from a lot of different brands, including Pharrells Human Race NMDs, five different Yeezy drops and Ronnie Fiegs Ultra Boost Mid in triple black. But the biggest and the one that offered the most unique sneakers to date was „The Ten“ which was, you guessed it, designed by Virgil Abloh‘s label Off-White in cooperation with Nike.
From the ten icons reworked, nine sold out instantly the day they were released and one release is still awaited to take place earlier next year. We‘ve asked you to send us your shots ranging from the Air Max 90 to the Nike Hyperdunk and here you have Virgils „The Ten“.
Nike x Off-White Air Max 97
Shot by @femyeah
Nike x Off-White Air VaporMax FK
Shot by @raul_snkr
Nike x Off-White Air Force 1 Low
Shot by @abitgabriel
Nike x Off-White Air Presto
Shot by @themonniker
Nike x Off-White Hyperdunk
Shot by @sixnine
Nike x Off-White Air Max 90
Shot by @sgo8
Nike x Off-White Zoom Fly
Shot by @thefoamcollector
Nike x Off-White Blazer Mid
Shot by @tanitotoro
Nike x Off-White Air Jordan 1
Shot by @goldguk
Nike x Off-White Converse Chuck Taylors
Release date: First quarter of 2018
No official infos on price and release date have been released for the Nike x Off-White Converse Chuck Taylor (if you’re wondering why there is Converse included in the pack I’ll have you know that the oregon based sportswear manufacturer bought the company in 2003) yet.
Shot by @sizetenplease